That's why it's the #1 pediatrician-recommended baby detergent and has been trusted by moms for over 80 years. Dreft Stage 1: Newborn Baby Liquid Laundry Detergent, 46 oz | CVS Dreft Stage 1: Newborn Liquid Detergent is specially made for newborn babies' delicate skin. Choose Dreft Newborn Liquid Detergent and keep your baby's clothes soft and smelling great, wash after wash!.So swaddle your newborn in fabric washed with Dreft's hypoallergenic formula, designed to be tough on stains while still gentle on baby's skin.